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Photographs and Prints
Franklin Delano Roosevelt, page 2

Franklin Delano Roosevelt, page 2 Click on the MEDIA ITEMS below for more information


Franklin Delano Roosevelt, page 2

This page portrays a few of the buttons used by FDR's opposition in his four campaigns. Included are buttons of Herbert Hoover, Alfred Landon, Wendell Willkie, and Thomas E. Dewey.

Note the Kansas state flower, the sunflower, as the motif for many of Alfred Landon's buttons. Landon was from Kansas and serving as the Governor of Kansas when nominated to run against Roosevelt in 1936.

The 1940 "No Third Term" and "New Deal Waste Basket" buttons, issued in support of Wendell Willkie, are obvious in their displeasure of F.D.R.'s seeking a third term and his economic recovery policies. F.D.R.'s wife, Eleanor (1884-1962), and her efforts to aid the poor, particularly in Appalachia, are also attacked. The 1940 anti-Roosevelt "Gone With the Wind" button is an obvious reference to the previous year's Academy Award winning movie of the same name. The Willkie button in a pseudo Hebrew style script is the first time this technique was used as an appeal to Jewish voters. The button portraying photographs of both F.D.R. and Willkie was known as a "Salesman's Safety Pin" and was worn to show impartiality.

The 1944 Dewey "racket buster" reference pertains to Thomas Dewey's reputation as a hard-fighting New York City prosecutor and District Attorney.

Alfred Landon's running-mate in the 1936 election was William "Frank" Knox (1874-1944). Knox, a Republican, had served in the Rough Riders during the Spanish-American War (1898) and was also FDR's Secretary of the Navy from 1940 to 1944 during World War II. Wendell Willkie's Vice-presidential running-mate in the 1940 election was Charles L. McNary (1874-1944). McNary, a Republican, was a U.S. Senator from Ohio serving from 1917 until his death in 1944. Thomas E. Dewey's Republican Vice-presidential running-mate in the election of 1944 was John W. Bricker (1893-1986). Bricker had served as Governor of Ohio from 1939 through 1945, and was also elected to the U.S. Senate serving from 1947 to 1959.

And tucked away in the top-left corner is a small 1932 re-elect Hoover button, which promised a speedy recovery.


Al Feldstein

Al Feldstein

Collection Location:
LaVale, Maryland

Campaign paraphernalia, United States, History; Presidents, United States, Election, History.

United States, 1896-2008

Western Maryland Regional Library
100 South Potomac Street
Hagerstown, Maryland 21740

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